When tasked with creating a product video introducing the call flow builder feature, we were faced with the challenge of effectively visualizing how this complex and multi layered feature works in both an engaging and understandable way.
We approached the challenge by leveraging clear, intuitive motion design paired with concise storytelling. We broke down the call flow builder into digestible segments, highlighting key functionalities step-by-step. This allowed us to showcase its dynamic capabilities while keeping the viewer engaged and informed.